Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/54661
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dc.contributor.authorDíaz Meneses, Gonzalo
dc.date.accessioned2019-02-18T12:20:08Z-
dc.date.available2019-02-18T12:20:08Z-
dc.date.issued2013
dc.identifier.issn1556-8253
dc.identifier.urihttp://hdl.handle.net/10553/54661-
dc.description.abstractObjective: The proposed objective of this research is twofold: (1) it examines the significance of emotions to the breastfeeding experience in relation to cognition, and (2) it analyzes the extent to which emotions and cognition are connected to breastfeeding.Materials and Methods: An empirical research work has been carried out based on a questionnaire that was administered in a maternity hospital in the autumn of 2008, in order to gather information regarding cognitive and emotional aspects of breastfeeding behavior. The final sample comprised 311 breastfeeding mothers, and the sampling error was 5.55%.Results: The research shows that breastfeeding is not only more of an emotional reaction than a rational decision, but also demonstrates that the emotional development of breastfeeding is independent from the cognitive process.Conclusions: A new approach in the literature of breastfeeding is put forward in which the predominant cognitive techniques and theories are complemented by highlighting the importance of understanding the target group and implementing suitable and affective actions. Specific practical implications are provided for social marketing campaigns as well as future lines of research.
dc.publisher1556-8253
dc.relation.ispartofBreastfeeding Medicine
dc.sourceBreastfeeding Medicine[ISSN 1556-8253],v. 8, p. 191-197
dc.subject.otherBottle-Feed
dc.subject.otherMothers
dc.subject.otherIntention
dc.subject.otherPatterns
dc.subject.otherInfants
dc.subject.otherPerceptions
dc.subject.otherInitiation
dc.subject.otherBehavior
dc.subject.otherEurope
dc.subject.otherChoice
dc.titleBreastfeeding: An emotional instinct
dc.typeinfo:eu-repo/semantics/Article
dc.typeArticle
dc.identifier.doi10.1089/bfm.2012.0079
dc.identifier.scopus84876159636
dc.identifier.isi000317472700010
dc.contributor.authorscopusid35723747600
dc.description.lastpage197
dc.description.firstpage191
dc.relation.volume8
dc.type2Artículo
dc.contributor.daisngid1487958
dc.contributor.wosstandardWOS:Meneses, GD
dc.date.coverdateAbril 2013
dc.identifier.ulpgces
dc.description.sjr0,688
dc.description.jcr1,733
dc.description.sjrqQ1
dc.description.jcrqQ2
dc.description.scieSCIE
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
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