Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/47665
Campo DC Valoridioma
dc.contributor.authorRodríguez Díaz, Manuelen_US
dc.contributor.authorEspino Rodríguez, Tomás Franciscoen_US
dc.contributor.authorRodríguez Díaz, Rosaen_US
dc.contributor.otherEspino- Rodriguez, Tomas F.-
dc.contributor.otherEspino Rodriguez, Tomas F.-
dc.date.accessioned2018-11-23T15:24:21Z-
dc.date.available2018-11-23T15:24:21Z-
dc.date.issued2015en_US
dc.identifier.issn1354-8166en_US
dc.identifier.urihttp://hdl.handle.net/10553/47665-
dc.description.abstractThe aim of this paper is to develop a methodology to analyse and position tourism firms based on the value creation concept. An empirical study was carried out using customer evaluations of lodging companies available on the website of Booking.com. Based on this information, three new variables were created to analyse the competitive positioning of firms in a specific tourism destination: 'quality', 'value' and 'added value'; and a measurement method was proposed. The result is a manageable methodology that can be used by practitioners and researchers to analyse the lodging market and companies' positioning. The findings show that value is a subjective concept that depends on customers' expectations. Finally, the methodology was implemented in a specific case to show its capacity to analyse market positioning.en_US
dc.languageengen_US
dc.publisher1354-8166
dc.relation.ispartofTourism Economicsen_US
dc.sourceTourism Economics[ISSN 1354-8166],v. 21, p. 1273-1294en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherTurismoen_US
dc.titleA model of market positioning based on value creation and service quality in the lodging industry: an empirical application of online customer reviewsen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.relation.conference4th International Conference on Tourism between China and Spain
dc.identifier.doi10.5367/te.2014.0404
dc.identifier.scopus84954172630-
dc.identifier.isi000371810400010-
dcterms.isPartOfTourism Economics
dcterms.sourceTourism Economics[ISSN 1354-8166],v. 21 (6), p. 1273-1294
dc.contributor.authorscopusid57052039000-
dc.contributor.authorscopusid8582478200-
dc.contributor.authorscopusid57052164100-
dc.description.lastpage1294-
dc.description.firstpage1273-
dc.relation.volume21-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.identifier.wosWOS:000371810400010-
dc.contributor.daisngid7777023-
dc.contributor.daisngid32169173
dc.contributor.daisngid1702354-
dc.contributor.daisngid21122128-
dc.contributor.daisngid30665559
dc.identifier.investigatorRIDG-3390-2013-
dc.identifier.investigatorRIDNo ID-
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Diaz, MR
dc.contributor.wosstandardWOS:Rodriguez, TFE
dc.contributor.wosstandardWOS:Diaz, RR
dc.date.coverdateDiciembre 2015
dc.identifier.ulpgces
dc.description.sjr0,641
dc.description.jcr0,392
dc.description.sjrqQ1
dc.description.jcrqQ4
dc.description.ssciSSCI
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR Organización y dirección de empresas (Management)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Estrategia y Negocios Internacionales-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0003-2513-418X-
crisitem.author.orcid0000-0002-4292-504X-
crisitem.author.orcid0000-0002-5784-3266-
crisitem.author.parentorgDepartamento de Economía y Dirección de Empresas-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameRodríguez Díaz, Manuel-
crisitem.author.fullNameEspino Rodríguez, Tomás Francisco-
crisitem.author.fullNameRodríguez Díaz, Rosa-
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