Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/42627
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dc.contributor.authorRodríguez Rodríguez, Abrahamen_US
dc.contributor.authorIglesias García, Nicolásen_US
dc.contributor.authorQuinteiro-González, José Maríaen_US
dc.date.accessioned2018-11-21T10:25:24Z-
dc.date.available2018-11-21T10:25:24Z-
dc.date.issued2012en_US
dc.identifier.isbn978-3-642-27548-7en_US
dc.identifier.issn0302-9743en_US
dc.identifier.urihttp://hdl.handle.net/10553/42627-
dc.description.abstractWeb marketing is a form of advertising geared to reach its target audience using a fewer number of commercials. Any recommendation model intended to provide a personalized outcome is based on accurate segmentation strategies that rely heavily on how the users’ characteristics and behaviour are modelled. Although our proposal distributes the domain information among several ontologies, in this paper we will focus on how the psychographic data can be used to properly segment the user.en_US
dc.languageengen_US
dc.relation.ispartofLecture Notes in Computer Scienceen_US
dc.sourceMoreno-Díaz R., Pichler F., Quesada-Arencibia A. (eds) Computer Aided Systems Theory – EUROCAST 2011. EUROCAST 2011. Lecture Notes in Computer Science, vol 6927. Springer, Berlin, Heidelbergen_US
dc.subject120304 Inteligencia artificialen_US
dc.subject.otherOntologiesen_US
dc.subject.otherRecommendation systemsen_US
dc.subject.otherMarketing strategiesen_US
dc.subject.otherPublicidaden_US
dc.subject.otherInterneten_US
dc.titleModelling the psychographic behaviour of users using ontologies in web marketing servicesen_US
dc.typeinfo:eu-repo/semantics/conferenceObjecten_US
dc.typeConferenceObjecten_US
dc.relation.conference13th International Conference on Computer Aided Systems Theory (EUROCAST)en_US
dc.identifier.doi10.1007/978-3-642-27549-4_16en_US
dc.identifier.scopus84856846305-
dc.identifier.isi000314461400016-
dc.contributor.authorscopusid13006571900-
dc.contributor.authorscopusid54974225100-
dc.contributor.authorscopusid54974225200-
dc.description.lastpage128en_US
dc.description.firstpage121en_US
dc.relation.volume6927 LNCSen_US
dc.investigacionIngeniería y Arquitecturaen_US
dc.type2Actas de congresosen_US
dc.contributor.daisngid10190391-
dc.contributor.daisngid9374499-
dc.contributor.daisngid13132020-
dc.identifier.eisbn978-3-642-27549-4-
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Rodriguez Rodriguez, Abraham-
dc.contributor.wosstandardWOS:Garcia, NI-
dc.contributor.wosstandardWOS:Quinteiro-Gonzalez, JM-
dc.date.coverdateFebrero 2012en_US
dc.identifier.conferenceidevents120816-
dc.identifier.ulpgces
dc.description.sjr0,323
dc.description.sjrqQ3
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.event.eventsstartdate06-02-2011-
crisitem.event.eventsenddate11-02-2011-
crisitem.author.deptGIR IUCES: Computación inteligente, percepción y big data-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptGIR IUMA: Sistemas de Información y Comunicaciones-
crisitem.author.deptIU de Microelectrónica Aplicada-
crisitem.author.deptDepartamento de Ingeniería Telemática-
crisitem.author.orcid0000-0001-6366-7679-
crisitem.author.orcid0000-0002-6525-1316-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Microelectrónica Aplicada-
crisitem.author.fullNameRodríguez Rodríguez, Abraham-
crisitem.author.fullNameQuinteiro González, José María-
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