Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/42237
Título: The effect of Cultural Intelligence on consumer-based destination brand equity
Autores/as: Frías-Jamilena, Dolores M.
Sabiote-Ortiz, Carmen M.
Martín-Santana, Josefa D. 
Beerli-Palacio, Asunción 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Cultural Intelligence
Brand equity
Tourist destination
Fecha de publicación: 2018
Editor/a: 0160-7383
Publicación seriada: Annals of Tourism Research 
Resumen: Achieving destination appeal and competitiveness is a major priority of tourist destination managers. They must implement new strategies that are distinct from those of their competitors and that influence tourists' perceptions, attitudes and behaviors and reinforce the brand equity of the destination. The present work focuses on Cultural Intelligence (CQ). CQ increasingly features in business strategy due to the effect of cultural differences and diversity on tourist behavior. The aim is to propose and validate a model that captures the effect of tourists' CQ on their evaluation of the destination. Using a sample of 503 tourists visiting Spain, the study demonstrates that a tourist's CQ influences their assessment of destination brand equity and that this relationship is moderated by tourism type. The paper presents a series of implications of interest both to scholars and professionals in the tourism sector.
URI: http://hdl.handle.net/10553/42237
ISSN: 0160-7383
DOI: 10.1016/j.annals.2018.05.009
Fuente: Annals of Tourism Research[ISSN 0160-7383],v. 72, p. 22-36
Colección:Artículos
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