Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/41903
DC FieldValueLanguage
dc.contributor.authorDu Plessis, Engelinaen_US
dc.contributor.authorMartin, Juan Carlosen_US
dc.contributor.authorRoman, Concepcionen_US
dc.contributor.authorSlabbert, Elmarieen_US
dc.date.accessioned2018-09-12T10:19:52Z-
dc.date.available2018-09-12T10:19:52Z-
dc.date.issued2018en_US
dc.identifier.issn1525-9951en_US
dc.identifier.urihttp://hdl.handle.net/10553/41903-
dc.description.abstractService quality is a key factor in the success or failure of tourism products such as festivals. The intangible nature of some elements of service quality creates challenges in the measurement thereof. This study measured service quality at the Innibos National Arts Festival in June 2013, using a multicriteria model based on fuzzy numbers. This method has not previously been applied to a festival, so this study is innovative in using this subtle way of measuring service quality and adding an alternative to measuring service quality of festivals. The festival's competitive quality advantage lies in the visually attractive environment, the sufficiency of equipment, the festive atmosphere, and accessibility of information. Gender, age, and frequency of attendance were found to be moderating factors of service quality at festivals.en_US
dc.languageengen_US
dc.publisher1525-9951
dc.relation.ispartofEvent Managementen_US
dc.sourceEvent Management[ISSN 1525-9951],v. 22, p. 501-516en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherArts festivalen_US
dc.subject.otherFuzzy numberen_US
dc.subject.otherInnibos National Arts Festivalen_US
dc.subject.otherService qualityen_US
dc.subject.otherTOPSISen_US
dc.subject.otherTechnique for Order of Preference by Similarity to Ideal Solutionen_US
dc.titleFuzzy logic to assess service quality at arts festivalsen_US
dc.typeinfo:eu-repo/semantics/Articlees
dc.typeArticlees
dc.identifier.doi10.3727/152599518X15264726192442
dc.identifier.scopus85052240626
dc.contributor.authorscopusid57200726930
dc.contributor.authorscopusid55727554800
dc.contributor.authorscopusid7102178538
dc.contributor.authorscopusid6507324959
dc.description.lastpage516-
dc.identifier.issue4-
dc.description.firstpage501-
dc.relation.volume22-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.date.coverdateEnero 2018
dc.identifier.ulpgces
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptInvestigación en Turismo y Transporte-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Análisis Económico Aplicado-
crisitem.author.deptInvestigación en Turismo y Transporte-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Análisis Económico Aplicado-
crisitem.author.orcid0000-0002-2950-2405-
crisitem.author.orcid0000-0002-0591-1298-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameMartín Hernández, Juan Carlos-
crisitem.author.fullNameRomán García, Concepción-
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