Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/41560
Título: The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art, cultural and tourism visitor centres and their links to sustainable tourism marketing
Autores/as: Carballo, Rita R. 
León, Carmelo J. 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Tourist image formation
Art in tourism
Creativity
Nature
Environment, et al.
Fecha de publicación: 2018
Publicación seriada: Journal of Sustainable Tourism 
Resumen: Can distinctive natural assets in tourist destinations be artistically recreated and used to improve destination image and attract more visitors? This paper analyses the formation of the tourist image based on artistically recreated local nature icons, and shows how those images can enhance the overall destination image. It focuses on the island of Lanzarote, a destination with its development based on promoting an environmental image founded on the creation of a network of multifunctional, high-quality art, culture and tourism centres exhibiting artistic recreation of its unique environmental assets. The methodology utilizes a questionnaire (n = 453) structural equations modelling approach in which the overall image of the destination is directly dependent on the image of the environmental conditions and indirectly influenced by the image of the artistically recreated centres. Results show that the destination's image is significantly grounded on the image of the art, culture and tourism centres using art based on Lanzarote's natural assets. They suggest that destinations have relevant opportunities to artistically enhance natural assets to improve their tourist image and marketing, that quality multi-functional visitor centres can be important within a sustainable tourism policy, and part of the emerging breadth of approaches taken by sustainable tourism marketing.
URI: http://hdl.handle.net/10553/41560
ISSN: 0966-9582
DOI: 10.1080/09669582.2017.1338292
Fuente: Journal of Sustainable Tourism[ISSN 0966-9582],v. 26, p. 192-204
Colección:Artículos
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