Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/37174
DC FieldValueLanguage
dc.contributor.authorMartín-Santana, Josefa D.en_US
dc.contributor.authorReinares-Lara, E.en_US
dc.contributor.authorReinares-Lara, P.en_US
dc.date.accessioned2018-05-25T12:32:38Z-
dc.date.available2018-05-25T12:32:38Z-
dc.date.issued2017en_US
dc.identifier.issn0341-2059en_US
dc.identifier.urihttp://hdl.handle.net/10553/37174-
dc.description.abstractIn radio, spokesperson credibility is a resource that can improve the effectiveness of a message, and its analysis requires the study of how voice qualities influence the listener. The aims of this study are to design and test the suitability of a scale of radio spokesperson credibility, and to analyse the effect of the phonoaesthetic function-that is, how a spokesperson's gender, vocal pitch, accent and their interactions affect their credibility. We conducted a 2 × 2 × 2 experimental design via eight radio programmes in which we inserted a radio spot as stimulus material. The hypotheses were tested on a sample of 987 Spanish radio listeners, and the advertised service was blood donation. The results allowed the validation of a scale of spokesperson credibility, traditionally used in audiovisual media, formed by three dimensions (attractiveness, expertise and trustworthiness), and provide several implications for the selection of a spokesperson for radio.en_US
dc.languageengen_US
dc.relation.ispartofCommunicationsen_US
dc.sourceCommunications[ISSN 0341-2059],v. 42, p. 151-172en_US
dc.subject6114 Psicología socialen_US
dc.subject.otherRadio spokespersonen_US
dc.subject.otherSpokesperson credibilityen_US
dc.subject.otherVoice qualitiesen_US
dc.subject.otherSpokesperson genderen_US
dc.subject.otherSpokesperson vocal pitchen_US
dc.subject.otherSpokesperson accenten_US
dc.titleHow does the radio spokesperson's voice influence credibility?en_US
dc.typeinfo:eu-repo/semantics/Articlees
dc.typeArticlees
dc.identifier.doi10.1515/commun-2017-0015
dc.identifier.scopus85017346473
dc.identifier.isi000405384700003-
dc.contributor.authorscopusid20434158000
dc.contributor.authorscopusid36165165800
dc.contributor.authorscopusid18635203500
dc.description.lastpage172-
dc.identifier.issue2-
dc.description.firstpage151-
dc.relation.volume42-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid2804646
dc.contributor.daisngid2511060
dc.contributor.daisngid5201861
dc.contributor.wosstandardWOS:Martin-Santana, JD
dc.contributor.wosstandardWOS:Reinares-Lara, E
dc.contributor.wosstandardWOS:Reinares-Lara, P
dc.date.coverdateAbril 2017
dc.identifier.ulpgces
dc.description.sjr0,703
dc.description.jcr0,744
dc.description.sjrqQ1
dc.description.jcrqQ4
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptGIR IUCTC: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.fullNameMartín Santana, Josefa Delia-
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