Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/35475
Título: A matrix of cognitive domains at the service of the metaphoric delegitimisation of politicians
Autores/as: Pinero-Pinero, Gracia 
Clasificación UNESCO: 620202 Análisis literario
Palabras clave: Conceptual metaphor
Political discourse
Delegitimisation
Ideology
Narrative
Fecha de publicación: 2017
Publicación seriada: Discourse, Context and Media 
Resumen: Based on the triadic relationship that exists between discourse, cognition and society, this work analyses a matrix of cognitive domains that, through the mapping of metaphors, creates a delegitimising image of the politician. This matrix is composed of three conceptual frames that share the characteristic of presenting politicians as professionals in the art of lies, deceit and fraud: the first, DECORATION or MAKE-UP, identifies the world of politics with actions aimed at decorating, adorning or embroidering reality in order to conceal its true nature; the second scenario, COMMERCE, interprets the topic in question as a market of low value in which the retailer, the politician, makes use of often opaque strategies in order to camouflage their product and make it look like something which it is not; the matrix is completed by the framework DREAM or FANTASY, which portrays the politician as a person who adorns, covers up or ignores the things that they do not wish to see, spuriously creating alternative worlds that respond to their own interests. Drawing on a corpus made up of political opinion articles taken from the most widely-distributed Spanish newspapers, we analyse the metaphoric correspondences established between the conceptual structures that these focus yield, and the topic studied.
URI: http://hdl.handle.net/10553/35475
ISSN: 2211-6958
DOI: 10.1016/j.dcm.2017.04.004
Fuente: Discourse, Context and Media[ISSN 2211-6958],v. 18, p. 20-30
Colección:Artículos
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