Under-researched areas of event management in the past 15 years

Abstract

This study identifies a gap in the research on quality, satisfaction and loyalty in events in Tourism and Hospitality journals over the last 15 years. Despite the blossoming of tourism studies in recent decades and the resulting development of new areas of enquiry, event tourism studies and related research are still in the early stages of development. Specifically, a total of 4,408 articles were reviewed across five impact journals selected. Our results indicate that, although tourism events generate substantial economic benefits, only 2% of the articles published have focused on topics related to quality, satisfaction or loyalty on events during the past 15 years.