Please use this identifier to cite or link to this item:
https://accedacris.ulpgc.es/jspui/handle/10553/160984
| Title: | ¿Dónde miramos primero? Efectos del posicionamiento del patrocinio en eventos musicales mediante eye tracking | Authors: | Perdomo Santana, Moisés Fabián Almeida Santana, Arminda Del Carmen Moreno Gil, Sergio |
UNESCO Clasification: | 531105 Marketing (comercialización) | Keywords: | Neuromarketing | Issue Date: | 2025 | Project: | Spain Living Lab | Conference: | XXIV CONGRESO DE LA ASOCIACIÓN ESPAÑOLA DE EXPERTOS CIENTÍFICOS EN TURISMO (AECIT ) | URI: | https://accedacris.ulpgc.es/jspui/handle/10553/160984 | ISBN: | 978-84-09-77850-8 |
| Appears in Collections: | Actas de congresos |
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