The perceptions of anti-COVID-19 practices: experience, satisfaction and behaviour in tourist accommodations in Canary islands

Abstract

Purpose. The purpose of this chapter is to evaluate and discuss the factors that underpin tourists' perceptions of anti-COVID-19 practices in tourist accommodations and destinations, as well as in tourists' experience, satisfaction and behaviour, in order to make recommendations for managers at hotels and tourist destinations. Design/Methodology/Approach. A survey at tourist accommodations in the Canary Islands was conducted to collect data, and 431 questionnaires were part of the final analysis. The data were analysed with the SPSS27 statistical processing software. Various multivariate techniques such as correlation analysis and factor analysis were used to analyse the data. Findings. The results reveal that anti-COVID-19 practices at the accommodation are the most important for tourists to feel safe in their visit to the destination. The most important factors in the tourists' experience during the pandemic are those related to communication and behaviour. Satisfaction after COVID-19 is perceived higher if places or items for cleaning and disinfestation are provided to tourists and rooms are naturally ventilated, while intentions to visit after COVID-19 are highest to visit local destinations. Practical Implications. The results of the research will support scholars and practitioners to recognise the importance of factors that influence anti-COVID-19 practices, tourists' experience, satisfaction and behaviour during the pandemic. In addition, the research offers policy recommendations for maximum benefits for the tourism industry in the Canary Islands and others tourist destinations. Originality/Value. The chapter was an original primary and exploratory study that surveyed tourists to determine their perceptions of anti-COVID-19 practices, experience, satisfaction and behaviour during the pandemic. The results reveal the most important factors in the construction of the analysed variables, and may be used as a starting point for further hospitality marketing research.