The antecedents of videogame platform trust and their sociodemographic profile: the key role of awareness and aase of use

Abstract

This study examines the formation of awareness, perceived ease of use and trust in the most widely used videogame platforms, in the context of increasing digital engagement. Based on a sample of 317 participants who had made purchases on one or more videogame platforms, this study employed a quantitative methodological approach using statistical techniques such as t-tests, ANOVA, and regression analysis to assess the proposed relationships. The research explores two main objectives: to analyse the causal impact of platform awareness and ease of use on trust in videogame platforms and to examine how sociodemographic characteristics may influence these constructs. The results confirm that platform awareness and perceived ease of use are key determinants of trust, while gender, age, educational level and income do not significantly affect it. However, age and income do appear to play a causal role in awareness of the platform and perceptions of usability. Overall, the findings provide valuable guidance for advancing towards a more user-centred videogame industry.