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https://accedacris.ulpgc.es/handle/10553/137026
| Title: | Training and Internal Marketing in Franchises | Authors: | Domínguez-Falcón, Carmen Fernández-Monroy, Margarita Galván-Sánchez, Inmaculada Ballesteros-Rodríguez, José Luis |
Issue Date: | 2024 | Publisher: | Zenodo | Description: | <p>The purpose of this dataset is to analyse the important role of training (specifically, training relevance and training transfer) in enhancing franchisor-franchisee relationship satisfaction, and its influence upon customer performance (e.g., customer satisfaction, quality service), all driven by an internal marketing (IM) culture. The variables are Seven-point Likert-type scales ranging from 1 (strongly disagree) to 7 (strongly agree). The Internal Marketing culture variable is measured using a<br>six-item scale based on that of Domíınguez-Falcón et al. (2017). The training relevance scale is composed of three items adapted from Tannenbaum (1997) and Xiao (1996). Training transfer behaviour is measured through three items extracted and adapted from the scale developed by Xiao (1996). Relationship satisfaction is measured through four items extracted from the scale developed by Boyle and Dwyer (1995) and Fernández-Monroy et al. (2018). Customer performance is measured through four items adapted from the scale developed by Sanzo et al. (2012).</p> | URI: | https://accedacris.ulpgc.es/handle/10553/137026 | Other Identifiers: | https://doi.org/10.1108/JSTP-07-2020-0173 oai:zenodo.org:12806597 |
Source: | Journal of Service Theory and Practice, 31(3), 396-422, (2024-07-24) | Rights: | info:eu-repo/semantics/openAccess Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/legalcode |
| Appears in Collections: | Datasets ULPGC |
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