Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/135074
| Title: | Neuromarketing and Immersive Experiences: the Study of Young People’s Behaviour in the Museum Context | Authors: | Robaina Calderín, Lorena | UNESCO Clasification: | 531105 Marketing (comercialización) 611413 Marketing 530802 Comportamiento del consumidor |
Issue Date: | 2022 | Conference: | XXXIII Congreso Internacional de Marketing (AEMARK 2022) | URI: | http://hdl.handle.net/10553/135074 |
| Appears in Collections: | Actas de congresos |
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