Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/128227
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dc.contributor.authorDiaz-Meneses, Gonzaloen_US
dc.contributor.authorAmador Marrero, Maicaen_US
dc.contributor.authorSpinelli Guedes, Claudiaen_US
dc.date.accessioned2023-10-27T08:04:57Z-
dc.date.accessioned2024-01-04T09:44:28Z-
dc.date.available2023-10-27T08:04:57Z-
dc.date.available2024-01-04T09:44:28Z-
dc.date.issued2023en_US
dc.identifier.issn2079-8954en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/127402-
dc.identifier.urihttp://hdl.handle.net/10553/128227-
dc.description.abstractThis study uses an inbound measuring instrument to segment the cellar’s e-commerce in the Canary Islands. One of the central claims of this paper is that inbound marketing comprises several dimensions such as content resources, SEO, social media, digital maturity, and e-commerce growth, such that it implies superior levels of personalisation, flexibility, service, security, and privacy, product and shop transparency, advanced technology, and data mining. After raising three research questions, this study performed fieldwork based on web analytics procedures, extracting metrics from 59 cellars’ websites thanks to employing a broad range of software. The sampling procedure was non-probabilistic and judgmental, took place in the spring of 2023, and gathered relevant metrics to build an inbound scale. The data prove that the inbound measuring instrument can rank and segment the Canary Islands’ marketplace. Although this study has put forward a tentative explanation and application of the inbound marketing notion and tools, findings suggest a need for a more significant effort to explore how generalizable the created measuring instrument is.en_US
dc.languageengen_US
dc.relation.ispartofSystemsen_US
dc.sourceSystems [EISSN 2079-8954], v. 11, 527, (Noviembre 2023)en_US
dc.subject531105 Marketing (comercialización)en_US
dc.subject.otherCellarsen_US
dc.subject.otherDigital Capabilityen_US
dc.subject.otherInbound Marketingen_US
dc.subject.otherSegmentationen_US
dc.titleThe Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islandsen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/systems11110527en_US
dc.identifier.scopus85178316543-
dc.contributor.orcid0000-0001-6260-385X-
dc.contributor.orcid0009-0005-8156-3618-
dc.contributor.orcidNO DATA-
dc.contributor.authorscopusid35723747600-
dc.contributor.authorscopusid58648118200-
dc.contributor.authorscopusid58733904900-
dc.identifier.eissn2079-8954-
dc.identifier.issue11-
dc.relation.volume11en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.identifier.external145201808-
dc.description.numberofpages23en_US
dc.utils.revisionen_US
dc.date.coverdateNoviembre 2023en_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,431
dc.description.jcr1,9
dc.description.sjrqQ2
dc.description.jcrqQ2
dc.description.esciESCI
item.grantfulltextopen-
item.fulltextCon texto completo-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.orcid0009-0005-8156-3618-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
crisitem.author.fullNameAmador Marrero, María Del Carmen-
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