Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/123829
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dc.contributor.authorMellinas, Juan Pedroen_US
dc.contributor.authorBulchand Gidumal, Jacquesen_US
dc.contributor.authorAlarcón del Amo, María del Carmenen_US
dc.date.accessioned2023-07-03T09:50:02Z-
dc.date.available2023-07-03T09:50:02Z-
dc.date.issued2022en_US
dc.identifier.isbn978-84-19480-15-6en_US
dc.identifier.urihttp://hdl.handle.net/10553/123829-
dc.description.abstractAs tourism has become one of the largest industries in the world, tourism companies have found the need to differentiate themselves through specialization. Consequently, several customer segmentation models have appeared in the industry, using variables such as age, group composition, and reasons for travel. Amongst these models, the adults-only accommodation model has recently become popular and is growing significantly. However, the academic world has not examined this option in detail. This article is one of the first to analyze this business model. To that end, we examine Spain and its primary main sun and beach destinations, comparing a sample of adults-only hotels with hotels without a similar restriction. Our results show that adults-only hotels have significantly higher online ratings than their equivalents. We discuss the implications of these results for academics and practitioners.en_US
dc.languageengen_US
dc.publisherESIC Editorialen_US
dc.sourceActas del XXXIII Congreso Internacional de Marketing (AEMARK 2022) / Universidad de Valencia, p. 234en_US
dc.subjectMateriasen_US
dc.subject.otherLatent segmentation analysisen_US
dc.subject.otherHotelen_US
dc.subject.otherAdultsen_US
dc.subject.otherTourismen_US
dc.subject.otherSegmentationen_US
dc.titleTourist accommodations segmentation based on Booking.com attribute ratings. Are the adults-only accommodations different?en_US
dc.typeinfo:eu-repo/semantics/lectureen_US
dc.typeLectureen_US
dc.relation.conferenceXXXIII Congreso Internacional de Marketing (AEMARK 2022)en_US
dc.description.firstpage234en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Ponenciaen_US
dc.description.numberofpages1en_US
dc.utils.revisionen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
item.grantfulltextopen-
item.fulltextCon texto completo-
crisitem.author.deptGIR TIDES: Emprendimiento, Empresa Digital e Innovación-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-8522-2013-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameBulchand Gidumal, Jacques-
crisitem.event.eventsstartdate07-09-2022-
crisitem.event.eventsenddate09-09-2022-
Colección:Ponencias
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