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Title: Tourist accommodations segmentation based on attribute ratings. Are the adults-only accommodations different?
Authors: Mellinas, Juan Pedro
Bulchand Gidumal, Jacques 
Alarcón del Amo, María del Carmen
UNESCO Clasification: Materias
Keywords: Latent segmentation analysis
Issue Date: 2022
Publisher: ESIC Editorial 
Conference: XXXIII Congreso Internacional de Marketing (AEMARK 2022) 
Abstract: As tourism has become one of the largest industries in the world, tourism companies have found the need to differentiate themselves through specialization. Consequently, several customer segmentation models have appeared in the industry, using variables such as age, group composition, and reasons for travel. Amongst these models, the adults-only accommodation model has recently become popular and is growing significantly. However, the academic world has not examined this option in detail. This article is one of the first to analyze this business model. To that end, we examine Spain and its primary main sun and beach destinations, comparing a sample of adults-only hotels with hotels without a similar restriction. Our results show that adults-only hotels have significantly higher online ratings than their equivalents. We discuss the implications of these results for academics and practitioners.
ISBN: 978-84-19480-15-6
Source: Actas del XXXIII Congreso Internacional de Marketing (AEMARK 2022) / Universidad de Valencia, p. 234
Appears in Collections:Ponencias
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