Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/119685
| Title: | El valor en los mercados de consumo B2C | Authors: | Melián Alzola, Lucía Padrón Robaina, Víctor |
UNESCO Clasification: | 531211 Comercio | Issue Date: | 2005 | Publisher: | Pirámide (Grupo Anaya, Hachette Livre) | URI: | http://hdl.handle.net/10553/119685 | ISBN: | 84-368-1971-3 | Source: | Marketing en Internet : estrategia y empresa / Ana María Gutiérrez Arranz, Manuel Jesús Sánchez Franco (coods.), p. 59-92 |
| Appears in Collections: | Capítulo de libro |
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