Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/106280
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dc.contributor.authorMoreno Mendoza, Héctoren_US
dc.contributor.authorSantana Talavera, Agustínen_US
dc.contributor.authorMolina González,Joséen_US
dc.date.accessioned2021-03-26T12:46:22Z-
dc.date.available2021-03-26T12:46:22Z-
dc.date.issued2021en_US
dc.identifier.issn2044-1266en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/106280-
dc.description.abstractPurpose: The purpose of this study is to affirm that it is possible to segment visitors of cultural heritage into homogeneous groups according to a series of characteristics to detect the variables that have statistical significance to identify visitor clusters. Design/methodology/approach: Four case studies were selected, where a total of 500 questionnaires were made to visitors. The authors proceeded with cluster analysis using SPSS software to differentiate visitor segments. Four groups of visitors were first identified and which have subsequently been reduced to three, according to several factors. Findings: The main contributions of this paper are: (1) the segment to which each one of the determinants of the cultural tourism product is dedicated; (2) the variable object of the analysis, i.e. the formation of visitor segments; and (3) the inclusion of less studied variables such as type of accommodation contracted, treatment offered in the museums or entrance price. Research limitations/implications: The analysis has been developed in different museums, with different management models, in a specific place. However, the results are generalizable to other places and to other institutions that manage cultural heritage. The implications are management strategies for a sustainable cultural development in institutions of tourism and heritage. Practical implications: From a practical point of view, the results are useful for cultural managers, travel agencies, tour operators, tourism companies or political offices, among others, because they generate new ideas and strategies focused on maximizing the use of the resources of cultural institutions. Social implications: For both local and non-local agents, the knowledge of the factors that make up the groups of visitors in the heritage sites represents a strategy in aspects of marketing, promotion and distribution, thus generating capacities for the different intermediaries, and the possibility of negotiating lower prices with better benefits. It is also possible to create new products destined for other publics. Originality/value: The study is original because this has not been published.en_US
dc.languageengen_US
dc.relation.ispartofJournal of Cultural Heritage Management and Sustainable Developmenten_US
dc.sourceJournal of Cultural Heritage Management and Sustainable Development [ISSN 2044-1266], v. 11(4), p. 580-595en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherCultural Tourism Producten_US
dc.subject.otherMuseum Offeren_US
dc.subject.otherMuseumsen_US
dc.subject.otherSegmentationen_US
dc.subject.otherVisit Factorsen_US
dc.titleFormation of clusters in cultural heritage – strategies for optimizing resources in museumsen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typearticleen_US
dc.identifier.doi10.1108/JCHMSD-12-2019-0155en_US
dc.identifier.scopus85101231387-
dc.contributor.authorscopusid57209716675-
dc.contributor.authorscopusid57221300169-
dc.contributor.authorscopusid57222059609-
dc.identifier.eissn2044-1274-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionen_US
dc.date.coverdateEnero 2021en_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,325
dc.description.sjrqQ1
dc.description.esciESCI
dc.description.miaricds9,5
item.grantfulltextopen-
item.fulltextCon texto completo-
crisitem.author.deptGIR Colonización de territorios insulares y continentales entre sociedades precapitalistas-
crisitem.author.parentorgDepartamento de Ciencias Históricas-
crisitem.author.fullNameMolina González,José-
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