Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/106230
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dc.contributor.authorRomero Domínguez, Lauraen_US
dc.contributor.authorMartín Santana, Josefa Deliaen_US
dc.contributor.authorSánchez Medina, Agustín Jesúsen_US
dc.contributor.authorBeerli Palacio, María Asunciónen_US
dc.date.accessioned2021-03-25T09:57:01Z-
dc.date.available2021-03-25T09:57:01Z-
dc.date.issued2021en_US
dc.identifier.issn1723-2007en_US
dc.identifier.urihttp://hdl.handle.net/10553/106230-
dc.description.abstractBackground: The study of donation motivations is essential at blood transfusion centres, because of the impact of these motivations on an individual's decision to donate. The heterogeneity of donor behaviour and the overall lack of consensus on how to assess it (e.g. via terminology, grouping of items in categories) justify this research, which was conducted with the purpose of an integrated analysis of the influence of sociodemographic and donation behaviour characteristics on the prevalence of donation motivations. Materials and methods: Twenty-five types of motivation were assessed, through an online self-administered questionnaire, in a sample of 5,353 active donors in the Canary Islands (Spain). A series of tests focused on the differences in means was performed in order to analyse how the donor profile affects donation motivations. As a preliminary step, the validity and reliability of the proposed motivation scale, holistic and integrative in nature, were demonstrated. Results: Variations in donation motivations do exist. Blood transfusion centres should target their efforts on donors who are over 35 years old, highly educated, with a high income and longer careers as donors, given that these are the least motivated subjects n the donor pool. Discussion: The fact that the prevalence of donation motivations varies according to the donor profile demonstrates the need to identify the most relevant motivations and, furthermore, which population groups are affected by these motivations. Blood transfusion centres should design differentiated marketing actions in order to achieve greater effectiveness and efficiency when using their budgets.en_US
dc.languageengen_US
dc.relationla Orientación de Los Centros de Transfusión de Sangre Españoles Hacia Sus Principales Stakeholders Desde Una Perspectiva de Capital Social y Su Influencia en la Perfomanceen_US
dc.relation.ispartofBlood Transfusionen_US
dc.sourceBlood Transfusion [ISSN 1723-2007], n. 5, p. 366-375, (Septiembre-Octubre)en_US
dc.subject6302 Sociología experimentalen_US
dc.subject531207 Sanidaden_US
dc.subject.otherDonación de sangreen_US
dc.subject.otherMotivaciónen_US
dc.subject.otherInfluencia sociodemográficaen_US
dc.titleThe influence of sociodemographic and donation behaviour characteristics on blood donation motivationsen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typearticleen_US
dc.identifier.doi10.2450/2021.0193-20en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,957
dc.description.jcr5,752
dc.description.sjrqQ1
dc.description.jcrqQ2
dc.description.scieSCIE
dc.description.miaricds10,8
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.project.principalinvestigatorMartín Santana, Josefa Delia-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Centro de Innovación para la Empresa, el Turismo, la Internacionalización y la Sostenibilidad-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.orcid0000-0002-7569-3556-
crisitem.author.orcid0000-0003-1457-0250-
crisitem.author.orcid0000-0002-1149-2544-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameRomero Domínguez, Laura-
crisitem.author.fullNameMartín Santana, Josefa Delia-
crisitem.author.fullNameSánchez Medina, Agustín Jesús-
crisitem.author.fullNameBeerli Palacio, María Asunción-
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