Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/47903
Campo DC Valoridioma
dc.contributor.authorFernández Monroy, Margaritaen_US
dc.contributor.authorMelián Alzola, Lucíaen_US
dc.contributor.otherFernandez-Monroy, Margarita-
dc.date.accessioned2018-11-23T17:22:22Z-
dc.date.available2018-11-23T17:22:22Z-
dc.date.issued2005en_US
dc.identifier.issn0309-0566en_US
dc.identifier.urihttp://hdl.handle.net/10553/47903-
dc.description.abstractPurpose - The purpose of this paper is to provide a conceptual model of behavior in the franchise network from the perspective of quality management. Design/methodology/approach - Based on the review of the literature, the development of a theoretical scale for measuring quality in franchise systems in the short term (i.e. transactional quality) and in the long term (i.e. relationship quality) is proposed. Findings - Two dimensions of transactional quality are identified from the franchisee perspective: contents and assistance. The dimensions of transactional quality from the franchisor's point of view refer to two aspects: formality and identify. The relationship quality identifies variables such as trust between cooperation partners, mutual commitment, and relationalism. Research limitations/implications - The proposed model is a theoretical model; an additional step is to validate empirically the dimensions of the model. Practical implications - The main practical implication is that the contract does not completely reflect the actual conduct of franchisor-franchisee relationships. It is necessary to harmonize the transactional or contractual perspective with the relationship view. Originality/value - The franchise system has assumed great importance as a pattern for the expansion of services and, just like any other organization, needs to preserve the quality of the business concept to achieve overall success. On that basis, this paper aims to contribute to quality management in franchise networks and proposes a dual model for measuring quality: transactional and relational quality.en_US
dc.languageengen_US
dc.publisher0309-0566
dc.relation.ispartofEuropean Journal of Marketingen_US
dc.sourceEuropean Journal of Marketing[ISSN 0309-0566],v. 39(5-6), p. 585-605en_US
dc.subject5311 Organización y dirección de empresasen_US
dc.subject.otherFranquiciasen_US
dc.subject.otherGestión de empresasen_US
dc.titleAn analysis of quality management in franchise systemsen_US
dc.typeinfo:eu-repo/semantics/reviewen_US
dc.typereviewen_US
dc.identifier.doi10.1108/03090560510590728en_US
dc.identifier.scopus20444469284-
dc.identifier.isi000209059000009-
dcterms.isPartOfEuropean Journal Of Marketing
dcterms.sourceEuropean Journal Of Marketing[ISSN 0309-0566],v. 39 (5-6), p. 585-605
dc.contributor.authorscopusid57201119600-
dc.contributor.authorscopusid8443024700-
dc.description.lastpage605en_US
dc.description.firstpage585en_US
dc.relation.volume39en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Reseñaen_US
dc.identifier.wosWOS:000209059000009-
dc.contributor.daisngid16399715-
dc.contributor.daisngid31817663-
dc.contributor.daisngid12922634-
dc.identifier.investigatorRIDF-8364-2016-
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Monroy, MF-
dc.contributor.wosstandardWOS:Alzola, LM-
dc.date.coverdateJunio 2005en_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR Análisis interdisciplinar de retos sociales-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-4259-4703-
crisitem.author.orcid0000-0003-1246-5203-
crisitem.author.parentorgDepartamento de Métodos Cuantitativos en Economía y Gestión-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameFernández Monroy, Margarita-
crisitem.author.fullNameMelián Alzola, Lucía-
Colección:Reseña
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