Consumer acceptance of low trophic fish-farmed species

Abstract

Aquaculture is emerging as a crucial production system to address future food demands. While its environmental footprint is smaller compared to other food industries, the circular economy can further enhance aquaculture sustainability, especially for low trophic level species that can utilize by-products from agricultural production. This study aimed to assess consumer perception of farmed thicklip grey mullet (Chelon labrosus) within the context of a circular economy approach to aquaculture. A sensory evaluation was conducted involving three fish species: thicklip grey mullet, gilthead seabream, and European seabass. Thus, a survey was administered to understand consumer attitudes towards fish consumption, aquaculture, and the circular economy. Results indicated that while thicklip grey mullet was less familiar to consumers compared to the other two species, it was generally well-received. However, perceptions of wild-caught versus farmed fish persisted, with consumers associating wild-caught fish with higher quality and freshness. The study highlighted the importance of consumer education and effective communication strategies to address these misconceptions and promote the benefits of sustainable aquaculture. To foster consumer acceptance of farmed fish, particularly low-trophic-level species like thicklip grey mullet, it is essential to emphasize the role of sustainable aquaculture in reducing environmental impact, ensuring food security, and providing high-quality, nutritious products. By addressing consumer concerns, promoting transparency, and highlighting the benefits of sustainable aquaculture practices, the industry can contribute to a more sustainable and resilient food system.