Title Issue Date
Design and validation of an instrument for measuring advertising effectiveness in the printed media Beerli, Asuncióan; Martín Santana, Josefa Delia Issued date: 1999 DOI: 10.1080/10641734.1999.10505092 Source: Journal of Current Issues and Research in Advertising [ISSN 1064-1734], v. 21 (2), p. 11-30, (Enero 1999) Artículo
Development of an advertising impact index to test advertisements in magazines Martín Santana, Josefa Delia ; Beerli Palacio, María Asunción Issued date: 2013 DOI: 10.1080/10641734.2013.754717 Source: Journal of Current Issues and Research in Advertising[ISSN 1064-1734],v. 34, p. 107-124 Artículo