Name Journal of Global Marketing

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Title Issue Date
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising Reinares Lara, Eva; Martín Santana, Josefa Delia ; Muela Molina, Clara Issued date: 2016 DOI: 10.1080/08911762.2015.1119919 Source: Journal of Global Marketing[ISSN 0891-1762],v. 29, p. 15-28 SJR: 0,259 - Q2 Artículo