Browsing by Author Reinares-Lara, P.

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TitleAuthor(s)???itemlist.dc.contributor.advisor??????itemlist.dc.contributor.editor??????itemlist.dc.contributor.titulacion???Issue Date???itemlist.dc.identifier.doi??????itemlist.dc.source??????itemlist.dc.description.sjr??????itemlist.dc.description.sjrq??????itemlist.dc.description.jcr??????itemlist.dc.description.jcrq???TypePreview
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender. Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyenteMartín Santana, Josefa Delia ; Reinares-Lara, E.; Reinares-Lara, P.201710.1016/j.sjme.2017.02.001Spanish Journal of Marketing - ESIC[ISSN 2444-9695],v. 21, p. 63-71Artículo1-s2.0-S2444969516300397-main.pdf.jpg
How does the radio spokesperson's voice influence credibility?Martín-Santana, Josefa D. ; Reinares-Lara, E.; Reinares-Lara, P.201710.1515/commun-2017-0015Communications[ISSN 0341-2059],v. 42, p. 151-1720,703Q10,744Q4Artículo