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Title: Market dynamics: Three–“S” tourism and the mature single lady
Authors: Chirivella Caballero, Mariano 
Hart, Margaret 
UNESCO Clasification: 53 Ciencias económicas
531290 Economía sectorial: turismo
Keywords: Age groups
Older consumers
Issue Date: 1996
Journal: International Journal of Contemporary Hospitality Management 
Abstract: The crisis which the three–“S” resorts face is their manifest incapacity to respond to the new demands placed on them by the market–conscious, experienced, well–travelled tourist of the twenty–first century. An increasing proportion of these “mature tourists” is over 55 years of age and female. The tourist industry must adapt to the different requirements of this population.
ISSN: 0959-6119
DOI: 10.1108/09596119610111668
Source: International Journal of Contemporary Hospitality Management [ISSN 0959-6119], v. 8 (2), p. 10-13, (Abril 1996)
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