Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/72529
Título: Economic evaluation of destination image
Autores/as: Carballo, Magdalena
Araña Padilla, Jorge 
León González, Carmelo Javier 
González Hernández, Matías Manuel 
Moreno Gil, Sergio 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Economic Evaluation
Image
Destination
Fecha de publicación: 2011
Publicación seriada: Pasos: revista de turismo y patrimonio cultural 
Resumen: This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience holydays of the tourist in that destination. Thus, it facilitates the differentiation between the destination perceived image measure, the experience perceived image and finally, the experience perceived image influenced by the destination perceived image; and (2) it allows the economic evaluation of the destination image and its attributes. The results show academic and practical implications for the economic evaluation of the destination investment to increase their competitiveness in the market, and facilitate to improve marketing planning to increase the destination image.
URI: http://hdl.handle.net/10553/72529
ISSN: 1695-7121
Fuente: Pasos-Revista De Turismo y Patrimonio Cultura l[ISSN 1695-7121], v. 9 (1), p. 1-14, (Enero 2011)
Colección:Artículos
miniatura
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