Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/72529
Title: Economic evaluation of destination image
Authors: Carballo, Magdalena
Araña Padilla, Jorge 
León González, Carmelo Javier 
González Hernández, Matías Manuel 
Moreno Gil, Sergio 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Economic Evaluation
Image
Destination
Issue Date: 2011
Journal: Pasos: revista de turismo y patrimonio cultural 
Abstract: This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience holydays of the tourist in that destination. Thus, it facilitates the differentiation between the destination perceived image measure, the experience perceived image and finally, the experience perceived image influenced by the destination perceived image; and (2) it allows the economic evaluation of the destination image and its attributes. The results show academic and practical implications for the economic evaluation of the destination investment to increase their competitiveness in the market, and facilitate to improve marketing planning to increase the destination image.
URI: http://hdl.handle.net/10553/72529
ISSN: 1695-7121
Source: Pasos-Revista De Turismo y Patrimonio Cultura l[ISSN 1695-7121], v. 9 (1), p. 1-14, (Enero 2011)
Appears in Collections:Artículos
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