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Title: User generated content in destination marketing organisations' websites
Authors: García, Begoña Betancor
Carreras, Antonio Ocón
Royo, Enrique Rubio 
UNESCO Clasification: 531290 Economía sectorial: turismo
120317 Informática
Keywords: Collaborative work
Destination marketing organisation
Tourism, et al
Issue Date: 2012
Journal: International Journal of Web Based Communities 
Abstract: Tourism is one of the sectors which has been more affected by the widespread use of information technologies, due to its link to entertainment and its highly dependence on information. Destination marketing organisations, or DMOs, dedicated to promoting tourism destinations, have used the advantages of information technologies in their websites during the last few years. Recently, a new paradigm, characterised by the use of applications and collaborative tools, which is called Web 2.0, is driving dramatic changes in the promotion of tourist destinations, with a clear shift towards the use of content generated by internet users, and hence, the creation of web-based communities regarding touristic activities around each destination. In this article, we will study and discuss how the major DMOs, according to their 'popularity on the internet', are improving their websites with specific tools in order to exploit the enormous potential of user generated content in web-based communities, characteristic of this new Web 2.0 scenario.
ISSN: 1477-8394
DOI: 10.1504/IJWBC.2012.044685
Source: International Journal of Web Based Communities [ISSN 1477-8394], v. 8 (1), p. 103-119, (Enero 2012)
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