Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/71068
Title: Importancia de la eficacia publicitaria para las agencias de publicidad españolas
Authors: Martín Santana, Josefa Delia 
Beerli Palacio, Asunción 
UNESCO Clasification: 531105 Marketing (comercialización)
Issue Date: 1995
Journal: Esic Market 
URI: http://hdl.handle.net/10553/71068
ISSN: 0212-1867
Source: Esic market [ISSN 0212-1867], n. 90, p. 65-81
URL: http://dialnet.unirioja.es/servlet/articulo?codigo=90256
Appears in Collections:Artículos
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