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Title: Fashion Anglicisms in Modern Greek: A preliminary investigation
Authors: Xydopoulos, George J.
Papadopoulou, Rania
UNESCO Clasification: 570107 Lengua y literatura
550510 Filología
Keywords: Anglicism
Issue Date: 2018
Journal: LFE. Revista de Lenguas para Fines Específicos 
Abstract: English nowadays is the dominant language in the domain of fashion sinceEnglish and American companies lead the fashion industry worldwide. As a result, a high number of English fashion loanwords have entered the languages of the world and become part of their vocabulary. A considerable number of Anglicisms regarding fashion is attested in Modern Greek too. This work is a preliminary investigation of fashion Anglicisms in MG through their appearance in Greek online shops and social media pages of fashion stores and magazines. Our investigation shows that fashion Anglicisms in MG are present in the MG vocabulary and are used by MG speakers in their transliterated or non-transliterated forms. In particular, we examine in detail how Anglicisms exist in their non-transliterated form in the MG language system, a fact that is, among others, related to prestige perceptions of English that are dominant in Greek society.
ISSN: 1133-1127
DOI: 10.20420/rlfe.2018.227
Source: LFE. Revista de lenguas para fines específicos [eISSN 2340-8561], v. 24 (1), p. 166-187
Appears in Collections:Artículos
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