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Title: Museum tourism in Canary Islands: assessing image perception of directors and visitors
Authors: Moreno Gil, Sergio 
Ritchie, J. R.Brent
Almeida Santana, Arminda 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Cultural Attraction
Cultural Marketing
Demand–Supply Gap
Destination Managing
Image, et al
Issue Date: 2019
Journal: Museum Management and Curatorship 
Abstract: The present study aims to provide a deeper understanding of the image of museums, differentiating between perceptions of Visitors (residents and tourists) and Directors in the museums of a sun and beach tourism destination–Gran Canaria (Canary Islands, Spain). This study analyses the overall image, the cognitive image, and the affective image. The results of this study suggest that Directors tend to understand the overall image of their museums as perceived by their Visitors but fail to perceive the affective feelings aroused by the museum. Directors also have issues understanding some of the ‘intangible cognitive dimensions’ of the image, such as quality of visitation experience, price/value, and museum shop. Academic and managerial implications are discussed.
ISSN: 0964-7775
DOI: 10.1080/09647775.2019.1590728
Source: Museum Management and Curatorship[ISSN 0964-7775],v. 34 (5), p. 501-520
Appears in Collections:Artículos
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