Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/69246
Title: Analysis of the projected image of tourism accommodations: a methodological proposal
Authors: Picazo Peral, Patricia 
Moreno Gil, Sergio 
Gursoy, Dogan
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destination image
Hoteles
Destinos turísticos
Hotel industry
Imágenes
Issue Date: 2019
Journal: International Journal of Contemporary Hospitality Management 
Abstract: Examination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through photographs has not received much attention in academic literature. This paper aims to establish a methodology using dynamic indices that allow a systematic comparative evaluation of the image projected through photographs used in marketing materials of lodging properties located in competing destinations. It also provides an empirical examination of the type of image projected through photographs of lodging properties in those destinations.
URI: http://hdl.handle.net/10553/69246
ISSN: 0959-6119
DOI: 10.1108/IJCHM-05-2017-0276
Source: International Journal Of Contemporary Hospitality Management [ISSN 0959-6119], v. 31 (8), p. 3325-3351
Appears in Collections:Artículos
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