Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/55416
Title: Managing point of purchase advertising: effectiveness in terms of recall and recognition
Authors: Martín-Santana, Josefa D. 
Reinares-Lara, Pedro 
UNESCO Clasification: 611401 Publicidad
Keywords: Attention
Memory
Brand
Impact
Quality, et al
Issue Date: 2019
Journal: Journal of Retailing and Consumer Services 
URI: http://hdl.handle.net/10553/55416
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2019.04.004
Source: Journal of Retailing and Consumer Services [ISSN 0969-6989], v. 49, p. 289-296
URL: https://api.elsevier.com/content/abstract/scopus_id/85064076298
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