Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/46362
Title: Hotel attributes: asymmetries in guest payments and gains: a stated preference approach
Authors: Román García, Concepción 
Martín Hernández, Juan Carlos 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Discrete choice experiments
Discrete choice models
Hotel choice
Willingness to accept
Willingness to pay
Issue Date: 2016
Publisher: 0261-5177
Journal: Tourism Management 
Abstract: This paper reports the existence of asymmetries in the preference formation of potential guests with regards their perception of hotel attributes. In the same way, using choice experimentation, we can confirm that similar asymmetries exist in their willingness to pay measures based on the valuation of losses or gains. The specification of a reference dependent utility function allows the application of prospect theory to an analysis of choices made by consumers when they evaluate attributes that define hotel service quality. The results show the existence of significant discrepancies between the monetary compensation a customer would accept if a reduction in hotel quality was produced and the amount he/she would be willing to pay if the service quality were improved. The results imply important implications and recommendations for hotel managers and policy makers.
URI: http://hdl.handle.net/10553/46362
ISSN: 0261-5177
DOI: 10.1016/j.tourman.2015.08.001
Source: Tourism Management [ISSN 0261-5177], v. 52, p. 488-497
Appears in Collections:Artículos
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