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Title: Communication and knowledge transfer in cooperation agreements: an application to franchises
Other Titles: Comunicación y transferencia de conocimiento en los acuerdos de cooperación: una aplicación en la franquicia
Authors: Fernández Monroy, Margarita 
Bolívar Cruz, Alicia María 
Galván Sánchez, Inmaculada 
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Gestión del conocimiento
Issue Date: 2013
Publisher: 1315-9984
Journal: Revista Venezolana de Gerencia 
Abstract: The purpose of this study is to analyze the influence of communication on satisfactory knowledge transfer among participants in a cooperation agreement. This is an empirical study about franchise systems operating in Spain, centered on analyzing the relation of the franchiser to the franchise operator. A self-administered, structured questionnaire was used as a methodological tool, addressed to the general director or, as applicable, to the person responsible for expanding the franchise. Results reveal that appropriate communication has a positive influence on satisfactory knowledge transfer. Likewise, it was found that the quality of the relationship between the parties exercises a mediating role between communication and the aforementioned transfer. The need to favor appropriate information flow and quality communication is pointed out as a contribution of this research, as is developing a culture based on confidence, commitment and relationism between the two parties. In terms of practical implications, the work offers franchise managers some guidelines for generating satisfactory knowledge transfer.
ISSN: 1315-9984
Source: Revista Venezolana de Gerencia[ISSN 1315-9984],v. 18, p. 611-630
Appears in Collections:Artículos
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