Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/43741
Title: Communication and knowledge transfer in cooperation agreements: an application to franchises
Other Titles: Comunicación y transferencia de conocimiento en los acuerdos de cooperación: una aplicación en la franquicia
Authors: Fernández Monroy, Margarita 
Bolívar Cruz, Alicia María 
Galván Sánchez, Inmaculada 
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Gestión del conocimiento
Franquicias
Issue Date: 2013
Publisher: 1315-9984
Journal: Revista Venezolana de Gerencia 
Abstract: The purpose of this study is to analyze the influence of communication on satisfactory knowledge transfer among participants in a cooperation agreement. This is an empirical study about franchise systems operating in Spain, centered on analyzing the relation of the franchiser to the franchise operator. A self-administered, structured questionnaire was used as a methodological tool, addressed to the general director or, as applicable, to the person responsible for expanding the franchise. Results reveal that appropriate communication has a positive influence on satisfactory knowledge transfer. Likewise, it was found that the quality of the relationship between the parties exercises a mediating role between communication and the aforementioned transfer. The need to favor appropriate information flow and quality communication is pointed out as a contribution of this research, as is developing a culture based on confidence, commitment and relationism between the two parties. In terms of practical implications, the work offers franchise managers some guidelines for generating satisfactory knowledge transfer.
URI: http://hdl.handle.net/10553/43741
ISSN: 1315-9984
Source: Revista Venezolana de Gerencia[ISSN 1315-9984],v. 18, p. 611-630
Appears in Collections:Artículos
Show full item record

SCOPUSTM   
Citations

1
checked on Jan 29, 2023

Page view(s)

31
checked on Oct 1, 2022

Google ScholarTM

Check


Share



Export metadata



Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.