Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/43327
Title: Potential donor segregation to promote blood donation
Authors: Martín Santana, Josefa Delia 
Beerli Palacio, María Asunción 
UNESCO Clasification: 531101 Publicidad
Keywords: Marketing social
Banco de sangre
Issue Date: 2008
Publisher: 1473-0502
Journal: Transfusion and Apheresis Science 
Abstract: This work is set in the field of social marketing and more specifically in the context of blood donation. Its principal objective focuses on segregating potential donors by using the inhibitors or barriers to a blood donation behaviour as criteria. Moreover, an analysis of the predisposition to donate blood, the intrinsic and extrinsic motivations for donating blood, and the incentives that may stimulate their donation conduct was conducted for each of the four identified groups. The results reveal that the four segments differ significantly in their predisposition to donate, in their motivations and in the incentives that encourage them to donate blood.
URI: http://hdl.handle.net/10553/43327
ISSN: 1473-0502
DOI: 10.1016/j.transci.2007.11.003
Source: Transfusion and Apheresis Science[ISSN 1473-0502],v. 38, p. 133-140
Appears in Collections:Artículos
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