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Title: Familiness and market orientation: a stakeholder approach
Authors: Cabrera Suárez, María Katiuska 
Déniz Déniz, María de la Cruz 
Martín Santana, Josefa Delia 
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Empresas familiares
Issue Date: 2011
Publisher: 1877-8585
Journal: Journal of Family Business Strategy 
Abstract: The basic premise of this article is that the social capital elements of familiness give family firms greater potential for developing a market orientation through three basic elements: the adoption of a stewardship orientation, the development of specific capacities for knowledge management, and the development of a family based brand identity. The literature on market orientation, resource-based view, stakeholder theory and family firms is used to develop a model of market orientation in family firms. The model incorporates the specific features of familiness that influence the cultural and behavioral foundations of market orientation and mediate the relationship between these foundations and the results for the organization.
ISSN: 1877-8585
DOI: 10.1016/j.jfbs.2011.01.001
Source: Journal of Family Business Strategy[ISSN 1877-8585],v. 2, p. 34-42
Appears in Collections:Artículos
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