Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/43317
Title: Achieving donor repetition and motivation by block leaders among current blood donors
Authors: Martín Santana, Josefa Delia 
Beerli Palacio, María Asunción 
UNESCO Clasification: 531207 Sanidad
Keywords: Bancos de sangre
Blood donation
Quality
Satisfaction
Loyalty and block leaders
Issue Date: 2012
Journal: Transfusion and Apheresis Science 
Abstract: This paper presents an explicative model on the recommendation of donating blood made to relatives and friends by current donors. This model establishes satisfaction and intention to return as direct antecedents, and the quality perceived in the donation process and the existence of inhibitors as indirect antecedents. The results show that (1) the perceived quality has a positive influence on satisfaction and intention to return; (2) the intention to donate again depends positively on satisfaction, but negatively on the existence of internal and external inhibitors; and lastly (3) the recommendation to donate depends on donor satisfaction and their intention to return to donate, this being the most influential factor. At the same time, we contrasted how the model does not vary, whether it is a first-time donor or a repeat donor.
URI: http://hdl.handle.net/10553/43317
ISSN: 1473-0502
DOI: 10.1016/j.transci.2012.05.015
Source: Transfusion and Apheresis Science [ISSN 1473-0502], v. 47 (3), p. 337-343, (2012)
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