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Title: Modelling the psychographic behaviour of users using ontologies in web marketing services
Authors: Rodríguez Rodríguez, Abraham 
Iglesias García, Nicolás
Quinteiro-González, José María 
UNESCO Clasification: 120304 Inteligencia artificial
Keywords: Ontologies
Recommendation systems
Marketing strategies
Issue Date: 2012
Journal: Lecture Notes in Computer Science 
Conference: 13th International Conference on Computer Aided Systems Theory (EUROCAST) 
Abstract: Web marketing is a form of advertising geared to reach its target audience using a fewer number of commercials. Any recommendation model intended to provide a personalized outcome is based on accurate segmentation strategies that rely heavily on how the users’ characteristics and behaviour are modelled. Although our proposal distributes the domain information among several ontologies, in this paper we will focus on how the psychographic data can be used to properly segment the user.
ISBN: 978-3-642-27548-7
ISSN: 0302-9743
DOI: 10.1007/978-3-642-27549-4_16
Source: Moreno-Díaz R., Pichler F., Quesada-Arencibia A. (eds) Computer Aided Systems Theory – EUROCAST 2011. EUROCAST 2011. Lecture Notes in Computer Science, vol 6927. Springer, Berlin, Heidelberg
Appears in Collections:Actas de congresos
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