Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/42611
Title: Evaluating frequent flyer programs from the air passengers' perspective
Authors: Martín, Juan Carlos 
Román, Concepción 
Espino, Raquel 
UNESCO Clasification: 531212 Transportes y comunicaciones
Keywords: Transportes aereos
Calidad
Issue Date: 2011
Publisher: 0969-6997
Journal: Journal of Air Transport Management 
Conference: 13th World Conference of the Air-Transport-Research-Society 
Abstract: Frequent flyer programs are used as a common strategy in the airline industry. They can be defined as a service quality attribute that consists of some redemption of free flight miles and can determines the selection of airlines. It has been argued that they can act as an entry barrier, but limited attention has been paid to assessing the impact of this strategy on passengers' perceptions of service. They are generally part of broad airline service quality parameters and thus can creates dilemmas for airline managers, passengers and regulators regarding their added value, costs and competitive effects on industrial organization
URI: http://hdl.handle.net/10553/42611
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2011.02.008
Source: Journal of Air Transport Management[ISSN 0969-6997],v. 17, p. 364-368
Appears in Collections:Artículos
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