Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/42483
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dc.contributor.authorNieves, Juliaen_US
dc.contributor.authorDiaz-Meneses, Gonzaloen_US
dc.date.accessioned2018-11-16T08:53:21Z-
dc.date.available2018-11-16T08:53:21Z-
dc.date.issued2016en_US
dc.identifier.issn0959-6119en_US
dc.identifier.urihttp://hdl.handle.net/10553/42483-
dc.description.abstractPurpose: The purpose of this paper is to analyze the influence of knowledge resources on marketing innovation and the way learning capability mediates this relationship. In addition, it evaluates the effect of marketing innovation on the financial performance of hotel firms. Design/methodology/approach: Data from a survey conducted in companies that operate hotel establishments are analyzed using structural equation modelling (SEM). The SEM technique makes it possible to evaluate the multiple and intersected relationships existing among the variables under study. Findings: Collective knowledge has a direct influence on marketing innovation and an indirect effect through the learning capability, but the influence of the knowledge held by individuals on marketing innovation is exercised through the learning capability. In turn, both the learning capability and marketing innovation favor the financial performance of hotel firms. Research limitations/implications: The study shows that intangible resources play an important role in achieving marketing innovation and financial performance. Because the hospitality industry is composed of firms with different characteristics, it would be relevant to confirm the model in other hospitality businesses. Future studies could analyze possible links between marketing innovation and other types of performance. Practical implications: Hotel firms can reach higher performance levels if they invest in developing the employees’ knowledge and, fundamentally, in fomenting a higher level of collective knowledge related to the business environment in general. Likewise, the learning capability plays a relevant role in achieving performance in hotels firms. Originality/value: To date, studies on innovation in the field of hospitality have mainly focused on developing new services, while other types of innovation, such as marketing innovation, have taken a backseat. Likewise, the hospitality literature has paid little attention to knowledge assets. This study deals with both topics, analyzing knowledge resources and the learning capability as possible antecedents of marketing innovation activities. Furthermore, the effect of marketing innovation on the firm’s performance is evaluated.en_US
dc.languageengen_US
dc.relation.ispartofInternational Journal of Contemporary Hospitality Managementen_US
dc.sourceInternational Journal of Contemporary Hospitality Management[ISSN 0959-6119],v. 28, p. 1554-1576en_US
dc.subject5311 Organización y dirección de empresasen_US
dc.subject.otherHotel industryen_US
dc.subject.otherInnovationen_US
dc.subject.otherKnowledge managementen_US
dc.subject.otherMarketingen_US
dc.subject.otherPerformance measuresen_US
dc.titleAntecedents and outcomes of marketing innovation: An empirical analysis in the hotel industryen_US
dc.typeinfo:eu-repo/semantics/Articlees
dc.typeArticlees
dc.identifier.doi10.1108/IJCHM-11-2014-0589
dc.identifier.scopus84983548289-
dc.identifier.isi000386040700003
dc.contributor.authorscopusid55601292400
dc.contributor.authorscopusid35723747600
dc.description.lastpage1576-
dc.identifier.issue8-
dc.description.firstpage1554-
dc.relation.volume28-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid3500171
dc.contributor.daisngid10222565
dc.contributor.wosstandardWOS:Nieves, J
dc.contributor.wosstandardWOS:Diaz-Meneses, G
dc.date.coverdateAgosto 2016
dc.identifier.ulpgces
dc.description.sjr1,745
dc.description.jcr3,196
dc.description.sjrqQ1
dc.description.jcrqQ1
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptGIR Organización y dirección de empresas (Management)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-9796-038X-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.parentorgDepartamento de Economía y Dirección de Empresas-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameNieves Rodríguez, Julia-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
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