Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/41990
Título: A methodology for a comparative analysis of the lodging offer of tourism destinations based on online customer reviews
Autores/as: Rodríguez-Díaz, Manuel 
Espino-Rodríguez, Tomás F. 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Tourism destination
Destination management
Perceived value
Lodging
Quality service Online customer review
Fecha de publicación: 2018
Editor/a: 2212-571X
Publicación seriada: Journal of Destination Marketing and Management 
Resumen: The objective of this paper is to develop a practical methodology to analyze competitor tourism destinations on the basis of their lodging offer and the perceived value concept. To implement this methodology, an empirical study of five competitor destinations was carried out using customer evaluations of lodging companies available on the Booking.com website. Today, online customer opinions and the development of practical methodologies to analyze tourism destinations are essential elements in designing a competitive strategy. The results show that the methodology proposed can contribute to managing tourism destinations and to analyzing the level of competitiveness of the lodging offer. Likewise, three hypotheses are formulated to determine the factors related to perceived value. The results reveal that the application of the methodology is practical and directly related to customers' real feelings because it is based on their online evaluations.
URI: http://hdl.handle.net/10553/41990
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2017.02.006
Fuente: Journal of Destination Marketing and Management[ISSN 2212-571X],v. 8, p. 147-160
Colección:Artículos
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