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Title: A model of market positioning of destinations based on online customer reviews of lodgings
Authors: Rodríguez Díaz, Manuel 
Rodríguez Díaz, Rosa 
Rodríguez Voltes, Ana C.
Rodríguez Voltes, Crina I.
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Tourism destination
Online customer review
Market positioning
Issue Date: 2018
Journal: Sustainability (Switzerland) 
Abstract: The aim of this study is to develop a methodology to determine the competitive online positioning of lodging companies in different tourist destinations. The rise of the digital age has allowed many customers to share their opinions through specialized websites, providing a dynamic and constantly updated evaluation of the market. In this context, competitiveness is an essential factor in the economic sustainability of destinations.
ISSN: 2071-1050
DOI: 10.3390/su10010078
Source: Sustainability (Switzerland) [ISSN 2071-1050], v. 10 (1), article number 78
Rights: by-nc-nd
Appears in Collections:Artículos
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