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http://hdl.handle.net/10553/25147
| Title: | A model of market positioning of destinations based on online customer reviews of lodgings | Authors: | Rodríguez Díaz, Manuel Rodríguez Díaz, Rosa Rodríguez Voltes, Ana C. Rodríguez Voltes, Crina I. |
UNESCO Clasification: | 531290 Economía sectorial: turismo | Keywords: | Tourism destination Online customer review Market positioning |
Issue Date: | 2018 | Journal: | Sustainability (Switzerland) | Abstract: | The aim of this study is to develop a methodology to determine the competitive online positioning of lodging companies in different tourist destinations. The rise of the digital age has allowed many customers to share their opinions through specialized websites, providing a dynamic and constantly updated evaluation of the market. In this context, competitiveness is an essential factor in the economic sustainability of destinations. | URI: | http://hdl.handle.net/10553/25147 | ISSN: | 2071-1050 | DOI: | 10.3390/su10010078 | Source: | Sustainability (Switzerland) [ISSN 2071-1050], v. 10 (1), article number 78 | Rights: | by-nc-nd | URL: | https://api.elsevier.com/content/abstract/scopus_id/85039779844 |
| Appears in Collections: | Artículos |
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