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Title: Análisis discursivo del relato empresarial sobre responsabilidad social corporativa. Coordenadas narrativas y prácticas discursivas
Other Titles: Discourse analysis of business narratives about corporatesocial responsibility. Narrative coordinates and discourse practices
Authors: Gil Sánchez, Guacimara 
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Análisis del discurso
Responsabilidad social corporativa
Directivos de rse
Business elite
Transnational corporations
Issue Date: 2017
Journal: Recerca 
Abstract: En este artículo se presentan los resultados del análisis discursivo realizado sobre las producciones verbales elaboradas por Directivos de Responsabilidad Social (dirse) para explicar qué son y cómo se organizan sus políticas socialmente responsables. Concretamente, se disecciona el modo en que la élite empresarial española construye las coordenadas narrativas de su relato sobre la responsabilidad social corporativa o empresarial, haciendo especial hincapié en el conjunto de significaciones y maniobras discursivas que las configuran.
In this paper we present the results of the discourse analysis of verbal productions made by Managers of Social Responsibility (dirse by its Spanish acronym) to explain what they are and how their socially responsible policies are organized. More specifically, we examine the way that Spanish business elite builds the narrative coordinates of its discourse about corporate social responsibility, with particular emphasis on the set of meanings and discourse manoeuvres that shapes them. In order to do so, we have divided this paper into four sections.
ISSN: 1130-6149
DOI: 10.6035/Recerca.2017.20.7
Source: Recerca. Revista de pensament i análisi [ISSN 1130-6149], n. 20, p. 127-156
Rights: by-nc-nd
Appears in Collections:Artículos
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