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Title: Corporate entrepreneurship based on growth strategies of an island hotel chain: the case of beCordial hotels and resorts in Europe
Authors: Álamo Vera, Francisca Rosa 
Araujo Cabrera, Yazmina Gloria 
Aguiar Quintana, Juana Teresa 
Gutiérrez Pérez, Francisco Javier 
UNESCO Clasification: 5311 Organización y dirección de empresas
531290 Economía sectorial: turismo
Keywords: Hoteles
Dirección estratégica
Issue Date: 2024
Publisher: Routledge (Taylor & Francis Group) 
Journal: Corporate Entrepreneurship And Innovation In Tourism And Hospitality: Global Post Covid-19 Recovery Strategies
Abstract: The hotel chain beCordial Hotels & Resorts is one of the best examples of corporate entrepreneurship in the Spanish Hotel Sector. From its beginnings in 2004 to the present day, it has not stopped growing and offering more and better hotel and non-hotel accommodation, successfully adapting to the changes, needs and new demands of tourists. All of this is done under the committed leadership of its CEO Nicolás Villalobos, who has been a key component in the company’s growth, along with the indispensable collaboration of the whole workforce that carries the “Be Cordial” group label in their DNA.
ISBN: 9781040003961
DOI: 10.4324/9781003454465-9
Source: Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies[EISSN ], p. 116-126, (Enero 2024)
Appears in Collections:Capítulo de libro
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