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Title: From Service Quality to Tourist Experience: a Review from SERVQUA to Consumer Neuroscience
Authors: Melián-Alzola, Lucía 
Robaina-Calderín, Lorena 
Martín-Santana, Josefa D. 
UNESCO Clasification: Materias
Issue Date: 2022
Conference: 9th Biennial ITSA & V Gran Canaria SSTD2022 Conference (ITSA 2022) 
Abstract: The literature on service quality and consumer satisfaction needs to integrate the new methods and study techniques provided by consumer neuroscience. The review of studies in the field of tourism from the consumer neuroscience perspective allows us to identify the conceptual and methodological changes necessary to achieve an advance in the science of the study of consumer behavior.
ISBN: 978-84-09-38635-2
Source: 9th Biennial ITSA & V Gran Canaria SSTD2022 Conference (ITSA 2022)
Appears in Collections:Ponencias
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