The importance of small business and entrepreneurship in the tourism deployment of Central Asian economic advancement. Case of Samarkand, world heritage side of silk road tourism destination

Abstract

This study empirically highlights the status of small business and entrepreneurship in Central Asian tourism development, with analyses of current quantitative economic overview. The Silk Road destination has underlined as one of the major tourist targets for developing countries of Asia and it has undergone many changes over a short period of time in terms of economic, environmental and social changes of tourism sector. In order to integrate globally, the enhancement of sector needs investigation of strategic evaluation of territory tourist destinations that permits their reality at a signed moment to be visualized from an overall perspective. On that basis, this work shows up the overview internal and external economic perspectives of represented countries according to their status quo. This theoretical framework is empirically tested by means of a study to evaluate the tourist destination of Samarkand, which reflects the competitive reality of the World Heritage tourism destination in Central Asian countries. The results serve to point out major trends and gaps which focus on future research on this topic globally and also they might be useful in identifying interventions to mitigate the effects in the tourism industry deployment.