Please use this identifier to cite or link to this item:
Title: Social CRM with Offline Digital Communities and Localization Systems: the Case of Cruises
Authors: Aguiar Castillo, Carmen Lidia 
Pérez Jiménez, Rafael 
Celis Sosa, Daniel 
Rabadan-Borges, Jose 
Rufo-Torres, J. 
UNESCO Clasification: 3325 Tecnología de las telecomunicaciones
Issue Date: 2014
Publisher: EuroCHRIE
Conference: 32nd EuroCHRIE conference "Hospitality and Tourism Futures" 
Abstract: In this work, we explore the use of digital communities as a way of providing data to the customer relationship management system inside a hospitality resource, even when no connectivity with internet is available. The case study will be a cruiser while sailing offshore where only a reduced data interchange can be achieved from satellite-based networks. In these conditions no data service can be provided for the passengers. We shall define services to be implemented over such an offline social network, so as to make it interesting for its on-board use. When mobile devices will be in use they could be, combined with other digital ID systems, used on Real-Time Location Systems so as to obtain an additional source of data for the cruiser CRM
Appears in Collections:Actas de congresos
Show full item record

Page view(s)

checked on Jul 24, 2021

Google ScholarTM



Export metadata

Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.