Title Issue Date
Effectiveness of advertising formats in television Martín Santana, Josefa Delia ; Reinares Lara, Eva; Reinares Lara, Pedro Issued date: 2015 DOI: 10.1504/IJIMA.2015.070714 Source: International Journal of Internet Marketing and Advertising[ISSN 1477-5212],v. 9, p. 85-102 SJR: 0,179 - Q3 Artículo