Title Issue Date
Optimization of media planning variables for television based on the advertiser’s industry Reinares-Lara, Pedro; Martín-Santana, Josefa D. ; Reinares-Lara, Eva Issued date: 2019 DOI: 10.15240/tul/001/2019-1-013 Source: E & M Ekonomie A Management[ISSN 1212-3609],v. 22 (1), p. 189-205, (2019) SJR: 0,322 - Q2 JCR: 1195,0 - Q3 SSCI Artículo